Tidepool

The Challenge

The Outcome

Wine is often placed into two separate buckets: boxed wine for college kids, that you never, ever want to drink again; and the fancy stuff, fastidious about temperature and pour and methodology. Because of this, we had to find a way to set the brand apart from the stereotypes associated with wine.

We created Tidepool -- a conceptual natural wine bar and product made to change how we think about beach drinks. When coming up with the brand identity for Tidepool, we wanted to evoke the no-fuss, carefree feeling you have at the beach while making the wine drinking experience more casual and laid-back.

Project Scope

Brand Design, UI Design, Packaging Design

Tidepool is a conceptual natural wine bar and product made to change how we think about beach drinks. Wine is often placed into two separate buckets: boxed wine for college kids, that you never, ever want to drink again; and the fancy stuff, fastidious about temperature and pour and methodology.


This is something different. Naturally produced, and easy. We’re taking wine back to its roots, its 8000-year-old roots, actually, that began with picking fruits, laying them to rest in ceramic vessels, and giving them back to the earth to turn them into something better than the sum of its parts. The barely-post-ice-age-technique, but also the right now, trendy technique.

We make wine that drinks like beer. Pull it out of your tote bag on the beach and share it with your friends. Cool it down by sticking it in a bucket with some june gloom temperature ocean water or just wrapping a few up together in your beach dress to stay somewhat cool. Not at all finnicky, not at all complicated. Just what your beach day should be.

That’s where the style came from for these labels. Obvious and simple. Pick your favorite fruit and pop it open.

You deserve some gold old-fashioned R&R. Just like your dad would say.

Advertising

But, we don’t only believe in being the product of choice for your beach gatherings, we’re also a bar & restaurant. The perfect apres-beach (or avant-beach, we’re not judging). Beach plates, for whatever your schedule is.

Restaurant Moodboard
Merchandise

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