Litquidity started out as a social media meme page that hoped to bring transparency and some humor to the financial world, specifically that of Wall St culture and politics. Since then, it’s grown to be an ecosystem of podcasts, newsletters, angel investing, and merchandise. Litquidity approached us to turn their bare-bones site that previously only sold merch into a full website that included all their new offerings.
We designed and developed a new website that coincides with Litquidity’s rapid growth and would be able to reintroduce a fresh Litquidity brand to its loyal followers.
Website Design, Webflow Development
Creating a better user flow
Litquidity came to us with a clear vision on what they wanted for their new site – they wanted a more clear and updated user flow that would accommodate all their new offerings as well as a clean, minimalist, Swiss-inspired design that hinges on gradients.
After learning more about their needs and pain points, we audited their current website and created a new sitemap that would have a clearer and more user-friendly flow.
From there, we created low and high fidelity wireframes that would better lay out how these pages would be designed and give the team a better idea on what kind of copy and content was needed.
The Website Design
After rounds of feedback and edits, we worked on developing the final website on Webflow and added in interactive hover states.
"The Klyxx team was awesome to work with from start to finish. We were very particular in the brand aesthetic we wanted to portray and the Klyxx team was able to deliver exactly what we wanted. They were timely, organized, and professional throughout the process and I recommend them highly to others looking to build out a website or redesign a current one."