Litquidity

The Challenge

The Outcome

Litquidity started out as a social media meme page that hoped to bring transparency and some humor to the financial world, specifically that of Wall St culture and politics. Since then, it’s grown to be an ecosystem of podcasts, newsletters, angel investing, and merchandise. Litquidity approached us to turn their bare-bones site that previously only sold merch into a full website that included all their new offerings.

We designed and developed a new website that coincides with Litquidity’s rapid growth and would be able to reintroduce a fresh Litquidity brand to its loyal followers.

Project Scope

Website Design, Webflow Development

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Creating a better user flow

Litquidity came to us with a clear vision on what they wanted for their new site – they wanted a more clear and updated user flow that would accommodate all their new offerings as well as a clean, minimalist, Swiss-inspired design that hinges on gradients.

After learning more about their needs and pain points, we audited their current website and created a new sitemap that would have a clearer and more user-friendly flow.

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The Wireframes

From there, we created low and high fidelity wireframes that would better lay out how these pages would be designed and give the team a better idea on what kind of copy and content was needed.

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