Harvest Seasonal Skincare

The Challenge

The Outcome

Creating a brand identity that would be consistent across entirely different seasonal products and offerings.

We created a brand and packaging design system based on antique-style botanical illustrations, grid systems, and seasonal palettes.

Project Scope

Brand Design, UI Design, Packaging Design

Starting Off

To begin the project, we started with a logo exploration that we combined with moodboards. Since this needed to be a very comprehensive brand identity that remained consistent even when colors and products were different, we paid special attention to the overall look and feeling of the brand, rather than just intensifying our efforts on a logo design.

The Packaging

We eventually landed on a style that combined the different parts of our exploration. We decided on a logo with a custom typeface, and we brought in some of the vintage feeling with botanical illustrations. We also brought in a modern, more trendy aesthetic with the grid systems and color palette.

The Website

The clean, simple, and grid style approach carried over to the website design. Filed with white space and short lines of copy, our goal was to make the product the center of attention.

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