Eat Offbeat started as a catering company, created by refugee chefs to serve , serving large party-style meals for prestigious events across New York City. WBut, when the pandemic hit, however, and events were shut down and , universities were no longer in-person., Eat Offbeat as a result suffered due to the lack of in-person event planning. In order to combat this, we came up with an idea to pivot them to an online subscription model, offering monthly meal boxes with rotating regional menus.
We created ads, emails, landing pages, and packaging to build and market this idea, working with Eat Offbeat for several months to create templates and guides for different monthly chefs, Holiday box specials, and featured foods.
Email Design, Ad Design, Landing Page Design, Packaging Design