Sotheby's International Realty

Sotheby's Virtual Holiday Event

Sotheby's International Realty

Sotheby's International Realty is a luxury real estate brand founded by Sotheby's fine art dealers.


Real Estate, Experiential

Services we provided

  • Branding
  • Web Design

The Project

For Christmas 2021, Sotheby’s hosted a virtual cooking event with Christina Tosi, Chef and owner of Milk Bar. We designed the collaboration logo as well as the online experience.

Designing a mouthful

The full title, “Home for the Holidays with Christina Tosi, presented by Sotheby’s International Realty” is as much a mouthful as the subject of the event. The challenge was in creating a logo to host that content; the second of the to-do’s was creating the web experience for it.

Logo Process

We began with the logo design before moving on to the online experience.  Creating the logo meant experimenting with different information heirarchies. After the Sotheby’s team selected a logo, I moved onto the design of the experience.

Web Pages

We created the invitation, confirmation, waiting page, and actual event pages of the experience.

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