Beat the Bomb 

Case study

 

Building a Strategy

Strategy 1

Our focus was building new audiences by crafting ad creative that was enticing and informative, while testing various audiences to find who best responded to the Prospect brand and the products we were showcasing.

Strategy 2

We restructured the Google Ads account, strategizing the keywords we were planning to use, and used both Google Search and Google Shopping campaigns to build a search audience, and help those who have been targeted by our facebook ads to stay within the funnel on Google.

Strategy 3

Using the Shopify-integrated platform, we transitioned Prospect onto Klaviyo, creating email flows and campaigns that were well designed (through our in-house design team). We created a tailored Welcome email series, to send to all the potential consumers, as well as an abandoned cart series that can be molded to each sale, campaign, or promotion that we’re planning to run.

Audit

Beat the Bomb, an experiential business based in Brooklyn, NY, was one of the client’s we’ve worked with the longest at Klyxx. As we began to work with them, they were phasing out of beta testing and beginning to sell full tickets to the public.
This should be a little longer and more in depth.

 

Some Of What We Learned

First learning we had, it should be this long

Our focus was building new audiences by crafting ad creative that was enticing and informative, while testing various audiences to find who best responded to the Prospect brand and the products we were showcasing.

Second learning and it should be about this long

Our focus was building new audiences by crafting ad creative that was enticing and informative, while testing various audiences to find who best responded to the Prospect brand and the products we were showcasing.

Some form of a
conclusion

Some shit about how every client is different blah blah but how our learnings helped them find continued growth. This would be an amazing place to have a testimonial-- let;s look into this.

The Results

Google Ad Return on Ad Spend (ROAS):

9.81

showing that Prospect is making close to 10x they’re spending on Google Advertising.

Google Ad Return on Ad Spend (ROAS):

9.81

showing that Prospect is making close to 10x they’re spending on Google Advertising.

Facebook Return on Ad Spend (ROAS):

7.79

showing that for every dollar Prospect is spending on its facebook advertising, they’re making close to $8.

© 2020 Klyxx Creative